Evaluasi Tingkat Penerimaan Masyarakat terhadap Aplikasi Jogja Istimewa menggunakan Modifikasi Unified Theory of Acceptance and Use of Technology 2 (UTAUT2)

Nurviyanto Widya Nugroho; Wing Wahyu Winarno; Hanson Prihantoro Putro

doi:10.32815/jitika.v14i2.484

Nurviyanto Widya Nugroho Universitas Islam Indonesia
Wing Wahyu Winarno Sekolah Tinggi Ilmu Ekonomi YKPN
Hanson Prihantoro Putro Universitas Islam Indonesia

DOI: https://doi.org/10.32815/jitika.v14i2.484

Abstract

Pemda DIY meluncurkan sistem informasi pemandu wisatawan dan lokal bernama aplikasi Jogja Istimewa. Berbeda dengan sistem informasi wisatawan dan lokal pada umumnya, aplikasi Jogja Istimewa ini di dalamnya terdapat layanan-layanan e-government. Tujuannya untuk memudahkan masyarakat mendapatkan akses informasi seputar DIY dan pelayanan publik di DIY. Sejak diluncurkan pada September 2015, mayoritas masyarakat DIY masih belum mengunduhnya. Penelitian ini akan mengevaluasi tingkat penerimaan masyarakat terhadap aplikasi Jogja Istimewa dan faktor-faktor apa aja yang mempengaruhi penerimaannya. Penelitian ini menggunakan modifikasi UTAUT2 dengan menambah variabel Trust dan Perceived Risk. Data dikumpulkan melalui penyebaran kuesioner secara online menggunakan google form ke 184 pengguna. Metode analisis data dalam penelitian ini menggunakan SEM-PLS dan menggunakan software SmartPLS. Hasilnya, tingkat penerimaan masyarakat terhadap aplikasi Jogja Istimewa masuk dalam kategori cukup baik. Diketahui, bahwa UB dipengaruhi oleh BI, HA dan FC. Sementara BI dipengaruhi oleh HA, PR, SI, TR dan PE namun tidak dipengaruhi oleh FC dan EE.

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Evaluation of Citizen’ Acceptance Levels towards Jogja Istimewa app using Modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2)

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