Visual Identity "Butik E Collection Balikpapan" As Information Media
Visual Identity Design at E Collection Boutique
DOI:
https://doi.org/10.32815/jeskovsia.v7i02.952Keywords:
visual identity, perancangan, butik, e collectionAbstract
E Collection Boutique is one of the fashion brands in the city of Balikpapan. E Collection is a boutique business that has been running for more than 7 years in the fashion industry. A brand that has been around since 2015 in the E Walk mall, Balikpapan city. The E Collection boutique does not have a visual identity because the logo used is inconsistent. Therefore, it is necessary to design a visual identity for the E Collection Balikpapan boutique so that it can be well received by the public and gives a professional impression, in accordance with the image that the boutique wants to display, namely elegant and graceful. This design uses the Alina Wheeler method with five stages of conducting research, clarifying strategy, design identity, creating touchpoints, managing assets. Data collection techniques were carried out using a qualitative descriptive design method, namely searching and collecting data through reference sources in 4 ways, namely: In-depth Interviews, Indirect Observations, Questionnaires, Libraries. In this design using data analysis with the S.W.O.T method. This design produces the Boutique E Collection Logo and its application to related media such as taglines, super graphics and its application to other media. Keywords: Visual Identity, Boutique, Balikpapan.
Downloads
References
Tipografi dalam Desain Grafis. (n.d.). (n.p.): Gramedia Pustaka Utama.
Mayangsari, K., Said, A. A., & Nur Abdiansyah, N. Perancangan Visual Branding Butik Luthfiah Makassar. Jurnal Imajinasi, 1(2), 72-79.
Carter, D. E. (1978). Corporate identity manuals. Art Direction Book Company.
Nastain, M. (2017). Branding dan eksistensi produk (kajian teoritik konsep branding dan tantangan eksistensi produk). CHANNEL: Jurnal Komunikasi, 5(1), 14–26. doi:
Wheeler, A. (2017). Designing brand identity: an essential guide for the whole branding team. John Wiley & Sons.
Roth, L., & Wybenga, G. L. (2012). The Packaging Designer's Book of Patterns (3rd ed.). Wiley.)
Kotler, Philip., dan Gary Amstrong. (1997). Dasar-Dasar Pemasaran. Edisi ketujuh, Jilid 1, dialihbahasakan oleh Alex Sindoro. Jakarta: Prenhallindo
Downloads
Published
Issue
Section
License
Hak cipta pada artikel akan dialihkan ke JESKOVSIA (Jurnal Desain Komunikasi Visual Asia) jika artikel tersebut telah diterima untuk diterbitkan. Author menyatakan mengalihkan seluruh hak cipta, tanpa batasan apapun kepada JESKOVSIA. Author dengan ini menyatakan dan menjamin bahwa artikel yang telah dibuat adalah karya asli penulis yang tertera di artikel, kecuali untuk materi yang jelas diidentifikasi sumber aslinya, dengan pemberitahuan izin dari pemilik hak cipta jika diperlukan. Pengalihan hak cipta mencakup hak eksklusif untuk memperbanyak dan mendistribusikan artikel, termasuk cetak ulang, terjemahan, reproduksi fotografis, microform, form elektronik (offline, online) atau reproduksi lain yang serupa.